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BIDU (NASDAQ) Stock Analysis | BAIDU INC – Deepscope
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BIDU Stock Analysis — BAIDU INC (Communication Services >> Internet Content & Information)

BIDU FAQ

What is BIDU's P/E ratio?

BAIDU INC (BIDU) currently trades at a P/E ratio of 2.91.

What is BIDU's ROE?

BAIDU INC reports a Return on Equity (ROE) of 3.38%.

What is BIDU's dividend yield?

BAIDU INC offers a dividend yield of 0.00%.

What is BIDU's Quality Score?

Our AI rates BIDU's overall financial quality at 38 out of 100, based on profitability, growth, debt and earnings stability.

Is now a good time to buy BIDU?

Our AI Timing Score for BIDU is 27 out of 100, indicating the relative attractiveness of buying at the current price using technical and momentum signals.

Which sector does BIDU belong to?

BAIDU INC is classified under the Communication Services >> Internet Content & Information sector on the NASDAQ exchange

Stock Check   *Daily update data at 8:30 AM*
(Price: 2026-07-31 | FS: 2026-03-31)

BIDU AI Analysis Summary

Our AI summary for BIDU: BAIDU INC (NASDAQ), Communication Services >> Internet Content & Information sector. The stock currently trades at a P/E of 2.91, ROE of 3.38%, a dividend yield of 0.00%. Its financial Quality Score stands at 38/100 — fundamentals below the market average. The AI Timing Score is 27/100 — most technical signals do not support an entry at this point. All scores are recomputed automatically after each market close from official exchange data. This is systematically generated analysis, not personalized investment advice.

USD 111.11
3.63 (3.38%) Day Change
2.91
P/E
1.68
D/E
3.4%
ROE
2.0%
ROA
0.00%
Div Yield
USD 111.11
Price
3.63 (3.38%)
Day Change
NEWS SCORE: 99

BIDU, the overall quality is not good ( Quality = 38) and the timing to buy is ...(Sign In to See)...

38

QUALITY

Signal
UNDERPERFORM
Signal Description
Company financial health is Not Good
Reason
ROE is relatively low.
Historical ROE is relatively low
Negative growth of ROE in the last year.
ROA is too relatively low compare to ROE
Growth of ROA was below our criteria in the last year.
Net profit margin is relatively low.
Acceleration of net profit margin growth rate is below our criteria
Historical net profit margin is relatively low.

88 Sign in

TIMING

Signal
OUTPERFORM
Signal Descri...
Good
Reason
Momentum indicators aligned on the daily timeframe
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In details, quality factors are not quite good , financial health is not good , and ability to make profit is not quite good , ...

Quality Factors 54%
X
X
X
X
  In Recommendations? Not in any sections
  Select Rate 0.00 From 30 days period
  Watch Rate 0.12 From 30 days period
  News Score 99
  Magic Formula Rank by ROA
1262
  Magic Formula Rank by ROE
1262
  Magic Formula Rank by ROIC
1216
  Price 111.11
  PBV / Sector
0.86 / -3.91
GREAT
  Earning Per Share 4.01
  PE / Sector
2.91 / 25.55
GREAT
  PEG or PE/Growth / Sector
N/A / 0.15
  Average 1M Daily Value
231.09 M
GREAT
  Average 1W Daily Value
236.94 M
GREAT
Timing Factors 57%
  MACD
  MACD Signal
  MACD Divergence
  RSI
  Stochastic Oscillator K
  Stochastic Oscillator D
  ADX
  Avg 5 day Timing Score
Financial Health 45%
X
X
X
X
  DE / Sector
  DE Average / Sector
  DE Change Average (%) / Sector
  Current Ratio / Sector
  Current Ratio Average / Sector
  Current Ratio Change Average (%) / Sector
  Quick Ratio / Sector
  Quick Ratio Average / Sector
  Quick Ratio Change Average (%) / Sector
  FCF/Share / Sector
  FCF/Share Average / Sector
  FCF/Share Change Average (%) / Sector
Ability to Make Profit 56%
X
X
X
X
X
X
X
  GPM (%) / Sector
  GPM Average (%) / Sector
  GPM Change Average (%) / Sector
  OPM (%) / Sector
  OPM Average (%) / Sector
  OPM Change Average (%) / Sector
  NPM (%) / Sector
1.02 / 17.08
  NPM Average (%) / Sector
8.88 / 39.62
  NPM Change Average (%) / Sector
3.27 / -39.45
  Asset Turnover / Sector
  Asset Turnover Average / Sector
  Asset Turnover Change Average (%) / Sector
  ROA (%) / Sector
2.02 / 12.98
  ROA Average (%) / Sector
3.15 / -143.78
  ROA Change Average (%) / Sector
38.64 / -78,255.26
GREAT
  ROE (%) / Sector
3.38 / -28.34
  ROE Average (%) / Sector
4.95 / -46.08
  ROE Change Average (%) / Sector
34.49 / 412.05
GREAT
  ROIC (%) / Sector
  ROIC Average (%) / Sector
  ROIC Change Average (%) / Sector
Return to Investors 4%
X
  Dividend (%) / Sector
N/A / 1.12
  Dividend Average (%) / Sector
N/A / 21.32
  Dividend Change Average (%) / Sector
N/A / 10.73
Registration Details
X
  Analyze Date 2026-08-01 07:59:33
  Symbol BIDU
  Name BAIDU INC
  Sector Communication Services >> Internet Content & Information
  Market NASDAQ
  Listed Shares 273.68 M
  Par Value N/A
  Calculated From Quarter
  Sign N/A
  Market Cap (M.USD) / Sector Average 36,455.77 / 259,240.72
News, Concensus, ...
  Estimation Consensus See at WSJ.com
  Full details See at WSJ.com
  Chart See in Chart feature
  News See at Yahoo Finance

Address: Baidu Campus, Beijing, China, 100085

Phone: 86 10 5992 8888

Website: https://ir.baidu.com

Employees: 33,500

Sector: Communication Services >> Internet Content & Information

Description: Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.

Analyst Ratings & Target Price

3 Months Ago
1 Month Ago
Current
Strong Buy
17
23
23
Buy
3
5
5
Hold
12
4
4
Sell
0
1
1
Strong Sell
1
0
0
Consensus
Buy 4.06
Strong Buy 4.52
Strong Buy 4.52
Target Price
USD 175.06
USD 179.86
USD 172.61

Per-Share Earnings, Estimates vs Actuals

Actual
Analyst Range
Estimate

ME vs SECTOR Communication Services >> Internet Content & Information

BIDU (ME)
Sector Peers
Bubble size = Market Cap

Click a bubble to view stock details  ·  Bubble size represents market capitalization share

Stocks in the Same Sector

Communication Services › Internet Content & Information

Analysed on the same criteria, ordered by market cap

News

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BIDU
BIDU
USD 111.11 (3.38%)
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