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BZUN (NASDAQ) Stock Analysis | BAOZUN INC – Deepscope
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BZUN Stock Analysis — BAOZUN INC (Consumer Cyclical >> Internet Retail)

BZUN FAQ

What is BZUN's P/E ratio?

BAOZUN INC (BZUN) currently trades at a P/E ratio of -98.22.

What is BZUN's ROE?

BAOZUN INC reports a Return on Equity (ROE) of -5.16%.

What is BZUN's dividend yield?

BAOZUN INC offers a dividend yield of 0.00%.

What is BZUN's Quality Score?

Our AI rates BZUN's overall financial quality at 38 out of 100, based on profitability, growth, debt and earnings stability.

Is now a good time to buy BZUN?

Our AI Timing Score for BZUN is 91 out of 100, indicating the relative attractiveness of buying at the current price using technical and momentum signals.

Which sector does BZUN belong to?

BAOZUN INC is classified under the Consumer Cyclical >> Internet Retail sector on the NASDAQ exchange

Stock Check   *Daily update data at 8:30 AM*
(Price: 2026-07-31 | FS: 2026-03-31)

BZUN AI Analysis Summary

Our AI summary for BZUN: BAOZUN INC (NASDAQ), Consumer Cyclical >> Internet Retail sector. The stock currently trades at a P/E of -98.22, ROE of -5.16%, a dividend yield of 0.00%. Its financial Quality Score stands at 38/100 — fundamentals below the market average. The AI Timing Score is 91/100 — multiple technical signals currently support price momentum. All scores are recomputed automatically after each market close from official exchange data. This is systematically generated analysis, not personalized investment advice.

BZUN

BAOZUN INC
USD 2.87
-0.11 (-3.69%) Day Change
-98.22
P/E
0.51
D/E
-5.2%
ROE
-1.9%
ROA
0.00%
Div Yield
5.37
PEG
USD 2.87
Price
-0.11 (-3.69%)
Day Change
NEWS SCORE: 79

BZUN, the overall quality is not good ( Quality = 38) but the timing to buy is ...(Sign In to See)...

38

QUALITY

Signal
UNDERPERFORM
Signal Description
Company financial health is Not Good
Reason
ROE is relatively low.
ROA is relatively low.
Acceleration of ROE growth rate is below our criteria.
Historical ROE is relatively low
Acceleration of ROA growth rate is below our criteria.
Net profit margin is relatively low.
Acceleration of net profit margin growth rate is below our criteria
Historical net profit margin is relatively low.

88 Sign in

TIMING

Signal
OUTPERFORM
Signal Descri...
Good
Reason
Momentum indicators aligned on the daily timeframe
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In details, quality factors are not good , financial health is not quite good , and ability to make profit is not quite good , ...

Quality Factors 42%
X
X
X
X
  In Recommendations? Not in any sections
  Select Rate 0.00 From 30 days period
  Watch Rate 0.00 From 30 days period
  News Score 79
  Magic Formula Rank by ROA
N/A
  Magic Formula Rank by ROE
N/A
  Magic Formula Rank by ROIC
N/A
  Price 2.87
  PBV / Sector
0.03 / 3.44
GREAT
  Earning Per Share -3.09
  PE / Sector
N/A / 26.28
  PEG or PE/Growth / Sector
5.37 / -0.50
  Average 1M Daily Value
0.75 M
GREAT
  Average 1W Daily Value
0.96 M
GREAT
Timing Factors 85%
  MACD
  MACD Signal
  MACD Divergence
  RSI
  Stochastic Oscillator K
  Stochastic Oscillator D
  ADX
  Avg 5 day Timing Score
Financial Health 50%
X
X
X
X
  DE / Sector
  DE Average / Sector
  DE Change Average (%) / Sector
  Current Ratio / Sector
  Current Ratio Average / Sector
  Current Ratio Change Average (%) / Sector
  Quick Ratio / Sector
  Quick Ratio Average / Sector
  Quick Ratio Change Average (%) / Sector
  FCF/Share / Sector
  FCF/Share Average / Sector
  FCF/Share Change Average (%) / Sector
Ability to Make Profit 56%
X
X
X
X
X
X
X
  GPM (%) / Sector
  GPM Average (%) / Sector
  GPM Change Average (%) / Sector
  OPM (%) / Sector
  OPM Average (%) / Sector
  OPM Change Average (%) / Sector
  NPM (%) / Sector
-1.82 / 7.48
  NPM Average (%) / Sector
-3.43 / 1.33
  NPM Change Average (%) / Sector
-24.67 / -65.03
  Asset Turnover / Sector
  Asset Turnover Average / Sector
  Asset Turnover Change Average (%) / Sector
  ROA (%) / Sector
-1.90 / 7.77
  ROA Average (%) / Sector
-3.08 / 2.58
  ROA Change Average (%) / Sector
-19.36 / -64.09
  ROE (%) / Sector
-5.16 / -2.10
  ROE Average (%) / Sector
-7.91 / -10.05
  ROE Change Average (%) / Sector
-17.61 / -65.10
  ROIC (%) / Sector
  ROIC Average (%) / Sector
  ROIC Change Average (%) / Sector
Return to Investors 4%
X
  Dividend (%) / Sector
N/A / 0.57
  Dividend Average (%) / Sector
N/A / 2.29
  Dividend Change Average (%) / Sector
N/A / 6.13
Registration Details
X
  Analyze Date 2026-08-01 07:59:36
  Symbol BZUN
  Name BAOZUN INC
  Sector Consumer Cyclical >> Internet Retail
  Market NASDAQ
  Listed Shares 53.71 M
  Par Value N/A
  Calculated From Quarter
  Sign N/A
  Market Cap (M.USD) / Sector Average 173.26 / 166,939.25
News, Concensus, ...
  Estimation Consensus See at WSJ.com
  Full details See at WSJ.com
  Chart See in Chart feature
  News See at Yahoo Finance

Address: No. 1-9, West Jiangchang Road, Shanghai, China, 200436

Phone: 86 21 6080 9991

Website: https://www.baozun.com

Employees: 6,762

Sector: Consumer Cyclical >> Internet Retail

Description: Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Analyst Ratings & Target Price

3 Months Ago
1 Month Ago
Current
Strong Buy
5
5
5
Buy
0
0
0
Hold
2
2
2
Sell
0
0
0
Strong Sell
0
0
0
Consensus
Buy 4.43
Buy 4.43
Buy 4.43
Target Price
USD 4.06
USD 4.22
USD 4.24

Per-Share Earnings, Estimates vs Actuals

Actual
Analyst Range
Estimate

ME vs SECTOR Consumer Cyclical >> Internet Retail

BZUN (ME)
Sector Peers
Bubble size = Market Cap

Click a bubble to view stock details  ·  Bubble size represents market capitalization share

Stocks in the Same Sector

Consumer Cyclical › Internet Retail

Analysed on the same criteria, ordered by market cap

News

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BZUN
BZUN
USD 2.87 (-3.69%)
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