DIRECT DIGITAL HOLDINGS INC reports a Return on Equity (ROE) of 478.34%.

What is DRCT's dividend yield?

DIRECT DIGITAL HOLDINGS INC offers a dividend yield of 0.00%.

What is DRCT's Quality Score?

Our AI rates DRCT's overall financial quality at 38 out of 100, based on profitability, growth, debt and earnings stability.

Is now a good time to buy DRCT?

Our AI Timing Score for DRCT is 0 out of 100, indicating the relative attractiveness of buying at the current price using technical and momentum signals.

Which sector does DRCT belong to?

DIRECT DIGITAL HOLDINGS INC is classified under the Communication Services >> Advertising Agencies sector on the NASDAQ exchange

DRCT (NASDAQ) Stock Analysis | DIRECT DIGITAL HOLDINGS INC

Stock Check Daily update data at 8:30 AM
(Price: 2026-07-31 | FS: 2026-03-31)

DRCT AI Analysis Summary

Our AI summary for DRCT: DIRECT DIGITAL HOLDINGS INC (NASDAQ), Communication Services >> Advertising Agencies sector. The stock currently trades at a P/E of 0.00, ROE of 478.34%, a dividend yield of 0.00%. Its financial Quality Score stands at 38/100 — fundamentals below the market average. The AI Timing Score is 0/100 — most technical signals do not support an entry at this point. All scores are recomputed automatically after each market close from official exchange data. This is systematically generated analysis, not personalized investment advice.

DRCT

DIRECT DIGITAL HOLDINGS INC

USD 2.55

0.06 (2.41%) Day Change

Watchlist Portfolio Compare Chart

-3.71

D/E

478.3%

ROE

-113.4%

ROA

0.00%

Div Yield

DIRECT DIGITAL HOLDINGS INC
TYPE: STOCK
MARKET: NASDAQ

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USD 2.55 Price 0.06 (2.41%) Day Change	NEWS SCORE: 83

DRCT, the overall quality is not good ( Quality = 38) and the timing to buy is ...(Sign In to See)...

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38 QUALITY

Signal: UNDERPERFORM

Signal Description: Company financial health is Not Good

Reason: ROA is relatively low.
ROE is decreasing significantly
ROA is too relatively low compare to ROE
Growth of ROA was below our criteria in the last year.
Current growth of ROA was below our criteria.
Net profit margin is relatively low.
Acceleration of net profit margin growth rate is below our criteria
Historical net profit margin is relatively low.

88 Sign in

TIMING

Signal: OUTPERFORM

Signal Descri...: Good

Reason: Momentum indicators aligned on the daily timeframe

Unlock timing signals and detailed reasons

In details, quality factors are not quite good , financial health is not good , and ability to make profit is not quite good , ...

Quality Factors

51%

In Recommendations?	Not in any sections
Select Rate	0.00 From 30 days period
Watch Rate	0.00 From 30 days period
News Score	83
Magic Formula Rank by ROA	N/A
Magic Formula Rank by ROE	N/A
Magic Formula Rank by ROIC	N/A
Price	2.55
PBV / Sector	-0.19 / 5.26
Earning Per Share	-30.25

PE / Sector	N/A / 25.78
PEG or PE/Growth / Sector	N/A / 0.26
Average 1M Daily Value	0.06 M GREAT
Average 1W Daily Value	0.03 M GREAT

Timing Factors

28%

MACD	SIGN IN
MACD Signal	SIGN IN
MACD Divergence	SIGN IN
RSI	SIGN IN
Stochastic Oscillator K	SIGN IN
Stochastic Oscillator D	SIGN IN
ADX	SIGN IN
Avg 5 day Timing Score	SIGN IN

Financial Health

39%

DE / Sector	SIGN IN
DE Average / Sector	SIGN IN
DE Change Average (%) / Sector	SIGN IN
Current Ratio / Sector	SIGN IN
Current Ratio Average / Sector	SIGN IN
Current Ratio Change Average (%) / Sector	SIGN IN
Quick Ratio / Sector	SIGN IN
Quick Ratio Average / Sector	SIGN IN
Quick Ratio Change Average (%) / Sector	SIGN IN
FCF/Share / Sector	SIGN IN
FCF/Share Average / Sector	SIGN IN
FCF/Share Change Average (%) / Sector	SIGN IN

Ability to Make Profit

56%

GPM (%) / Sector	SIGN IN
GPM Average (%) / Sector	SIGN IN
GPM Change Average (%) / Sector	SIGN IN
OPM (%) / Sector	SIGN IN
OPM Average (%) / Sector	SIGN IN
OPM Change Average (%) / Sector	SIGN IN
NPM (%) / Sector	-65.75 / 15.98
NPM Average (%) / Sector	-25.78 / 6.41
NPM Change Average (%) / Sector	6.22 / 89.10
Asset Turnover / Sector	SIGN IN
Asset Turnover Average / Sector	SIGN IN
Asset Turnover Change Average (%) / Sector	SIGN IN
ROA (%) / Sector	-113.41 / 7.52
ROA Average (%) / Sector	-45.63 / 2.60
ROA Change Average (%) / Sector	23.85 / 83.24 GREAT
ROE (%) / Sector	478.34 / 19.40 GREAT
ROE Average (%) / Sector	338.13 / 9.92 GREAT
ROE Change Average (%) / Sector	384.55 / 76.44 GREAT
ROIC (%) / Sector	SIGN IN
ROIC Average (%) / Sector	SIGN IN
ROIC Change Average (%) / Sector	SIGN IN

Return to Investors

Dividend (%) / Sector	N/A / 0.27
Dividend Average (%) / Sector	N/A / 3.62
Dividend Change Average (%) / Sector	N/A / -0.18

Registration Details

Analyze Date	2026-08-01 07:59:44
Symbol	DRCT
Name	DIRECT DIGITAL HOLDINGS INC
Sector	Communication Services >> Advertising Agencies
Market	NASDAQ
Listed Shares	0.74 M
Par Value	N/A
Calculated From	Quarter
Sign	N/A
Market Cap (M.USD) / Sector Average	1.84 / 12,927.62

News, Concensus, ...

Estimation Consensus	See at WSJ.com
Full details	See at WSJ.com
Chart	See in Chart feature
News	See at Yahoo Finance

Address: 1177 West Loop South, Houston, TX, United States, 77027

Phone: 832 402 1051

Website: https://www.directdigitalholdings.com

Employees: 73

Sector: Communication Services >> Advertising Agencies

Description: Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.