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SMPL (NASDAQ) Stock Analysis | SIMPLY GOOD FOODS CO – Deepscope
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SMPL Stock Analysis — SIMPLY GOOD FOODS CO (Consumer Defensive >> Packaged Foods)

SMPL FAQ

What is SMPL's P/E ratio?

SIMPLY GOOD FOODS CO (SMPL) currently trades at a P/E ratio of 36.33.

What is SMPL's ROE?

SIMPLY GOOD FOODS CO reports a Return on Equity (ROE) of -14.02%.

What is SMPL's dividend yield?

SIMPLY GOOD FOODS CO offers a dividend yield of 0.00%.

What is SMPL's Quality Score?

Our AI rates SMPL's overall financial quality at 8 out of 100, based on profitability, growth, debt and earnings stability.

Is now a good time to buy SMPL?

Our AI Timing Score for SMPL is 27 out of 100, indicating the relative attractiveness of buying at the current price using technical and momentum signals.

Which sector does SMPL belong to?

SIMPLY GOOD FOODS CO is classified under the Consumer Defensive >> Packaged Foods sector on the NASDAQ exchange

Stock Check   *Daily update data at 8:30 AM*
(Price: 2026-07-31 | FS: 2026-05-31)

SMPL AI Analysis Summary

Our AI summary for SMPL: SIMPLY GOOD FOODS CO (NASDAQ), Consumer Defensive >> Packaged Foods sector. The stock currently trades at a P/E of 36.33, ROE of -14.02%, a dividend yield of 0.00%. Its financial Quality Score stands at 8/100 — fundamentals below the market average. The AI Timing Score is 27/100 — most technical signals do not support an entry at this point. All scores are recomputed automatically after each market close from official exchange data. This is systematically generated analysis, not personalized investment advice.

SMPL

SIMPLY GOOD FOODS CO
USD 10.18
-0.20 (-1.93%) Day Change
36.33
P/E
0.28
D/E
-14.0%
ROE
-9.6%
ROA
0.00%
Div Yield
145.32
PEG
USD 10.18
Price
-0.20 (-1.93%)
Day Change
NEWS SCORE: 99

SMPL, the overall quality is not good ( Quality = 8) and the timing to buy is ...(Sign In to See)...

8

QUALITY

Signal
UNDERPERFORM
Signal Description
Company financial health is Not Good
Reason
ROE is relatively low.
ROA is relatively low.
Acceleration of ROE growth rate is below our criteria.
Historical ROE is relatively low
Negative growth of ROE in the last year.
ROE is decreasing significantly
ROA is too relatively low compare to ROE
Acceleration of ROA growth rate is below our criteria.
Current growth of ROA was below our criteria.
Net profit margin is relatively low.
Acceleration of net profit margin growth rate is below our criteria
Historical net profit margin is relatively low.

88 Sign in

TIMING

Signal
OUTPERFORM
Signal Descri...
Good
Reason
Momentum indicators aligned on the daily timeframe
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In details, quality factors are not good , financial health is not quite good , and ability to make profit is not quite good , ...

Quality Factors 47%
X
X
X
X
  In Recommendations? Not in any sections
  Select Rate 0.00 From 30 days period
  Watch Rate 0.00 From 30 days period
  News Score 99
  Magic Formula Rank by ROA
2271
  Magic Formula Rank by ROE
2271
  Magic Formula Rank by ROIC
2505
  Price 10.18
  PBV / Sector
0.65 / 1.75
GREAT
  Earning Per Share -2.20
  PE / Sector
36.33 / 19.08
  PEG or PE/Growth / Sector
145.32 / -1.45
  Average 1M Daily Value
32.39 M
GREAT
  Average 1W Daily Value
24.98 M
GREAT
Timing Factors 28%
  MACD
  MACD Signal
  MACD Divergence
  RSI
  Stochastic Oscillator K
  Stochastic Oscillator D
  ADX
  Avg 5 day Timing Score
Financial Health 50%
X
X
X
X
  DE / Sector
  DE Average / Sector
  DE Change Average (%) / Sector
  Current Ratio / Sector
  Current Ratio Average / Sector
  Current Ratio Change Average (%) / Sector
  Quick Ratio / Sector
  Quick Ratio Average / Sector
  Quick Ratio Change Average (%) / Sector
  FCF/Share / Sector
  FCF/Share Average / Sector
  FCF/Share Change Average (%) / Sector
Ability to Make Profit 50%
X
X
X
X
X
X
X
  GPM (%) / Sector
  GPM Average (%) / Sector
  GPM Change Average (%) / Sector
  OPM (%) / Sector
  OPM Average (%) / Sector
  OPM Change Average (%) / Sector
  NPM (%) / Sector
-14.28 / 9.12
  NPM Average (%) / Sector
4.67 / 6.06
  NPM Change Average (%) / Sector
-79.65 / -7.96
  Asset Turnover / Sector
  Asset Turnover Average / Sector
  Asset Turnover Change Average (%) / Sector
  ROA (%) / Sector
-9.64 / 8.05
  ROA Average (%) / Sector
2.34 / 61.75
  ROA Change Average (%) / Sector
-83.41 / 45.01
  ROE (%) / Sector
-14.02 / -24.19
  ROE Average (%) / Sector
3.17 / -997.81
  ROE Change Average (%) / Sector
-91.45 / -5,347.36
  ROIC (%) / Sector
  ROIC Average (%) / Sector
  ROIC Change Average (%) / Sector
Return to Investors 4%
X
  Dividend (%) / Sector
N/A / 1.96
  Dividend Average (%) / Sector
N/A / 4.91
  Dividend Change Average (%) / Sector
N/A / 17.20
Registration Details
X
  Analyze Date 2026-08-01 08:00:30
  Symbol SMPL
  Name SIMPLY GOOD FOODS CO
  Sector Consumer Defensive >> Packaged Foods
  Market NASDAQ
  Listed Shares 88.44 M
  Par Value N/A
  Calculated From Quarter
  Sign N/A
  Market Cap (M.USD) / Sector Average 918.02 / 5,029.34
News, Concensus, ...
  Estimation Consensus See at WSJ.com
  Full details See at WSJ.com
  Chart See in Chart feature
  News See at Yahoo Finance

Address: 1225 17th Street, Denver, CO, United States, 80202

Phone: 303 633 2840

Website: https://www.thesimplygoodfoodscompany.com

Employees: 328

Sector: Consumer Defensive >> Packaged Foods

Description: The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.

Analyst Ratings & Target Price

3 Months Ago
1 Month Ago
Current
Strong Buy
7
7
7
Buy
0
0
0
Hold
5
5
5
Sell
0
0
0
Strong Sell
0
0
0
Consensus
Buy 4.17
Buy 4.17
Buy 4.17
Target Price
USD 19.20
USD 17.33
USD 14.88

Per-Share Earnings, Estimates vs Actuals

Actual
Analyst Range
Estimate

ME vs SECTOR Consumer Defensive >> Packaged Foods

SMPL (ME)
Sector Peers
Bubble size = Market Cap

Click a bubble to view stock details  ·  Bubble size represents market capitalization share

Stocks in the Same Sector

Consumer Defensive › Packaged Foods

Analysed on the same criteria, ordered by market cap

News

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SMPL
SMPL
USD 10.18 (-1.93%)
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