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PAPL (NYSE MKT) Stock Analysis | PINEAPPLE FINANCIAL INC. – Deepscope
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PAPL — PINEAPPLE FINANCIAL INC. (Financial Services >> Mortgage Finance)

PAPL FAQ

What is PAPL's ROE?

PINEAPPLE FINANCIAL INC. reports a Return on Equity (ROE) of -104.48%.

What is PAPL's dividend yield?

PINEAPPLE FINANCIAL INC. offers a dividend yield of 0.00%.

What is PAPL's Deepscope Quality Score?

Deepscope rates PAPL's overall financial quality at 23 out of 100, based on profitability, growth, debt and earnings stability.

Is now a good time to buy PAPL?

Deepscope's AI Timing Score for PAPL is 54 out of 100, indicating the relative attractiveness of buying at the current price using technical and momentum signals.

Which sector does PAPL belong to?

PINEAPPLE FINANCIAL INC. is classified under the Financial Services >> Mortgage Finance sector on the NYSE MKT exchange.

Stock Check   *Daily update data at 9:30 AM*
(Price: 2026-06-04 | FS: 2026-02-28)

PAPL

PINEAPPLE FINANCIAL INC.
USD 1.03
0.00 (0.00%) Day Change
0.71
D/E
-104.5%
ROE
-57.9%
ROA
0.00%
Div Yield

PINEAPPLE FINANCIAL INC.
TYPE: STOCK
MARKET: NYSE MKT

Compare   Watchlist   Myport
USD 1.03
Price
0.00 (0.00%)
Day Change
NEWS SCORE: 93

PAPL, the overall quality is not good ( Quality = 23) and the timing to buy is ...(Sign In to See)...

23

QUALITY

Signal
UNDERPERFORM
Signal Description
Company financial health is Not Good
Reason
ROE is relatively low.
ROA is relatively low.
Historical ROE is relatively low
Negative growth of ROE in the last year.
Historical ROA is relatively low.
Historical ROA is relatively low.
Net profit margin is relatively low.
Net profit margin is relatively low.
Historical net profit margin is relatively low.
Historical net profit margin is relatively low.

88 Sign in

TIMING

Signal
OUTPERFORM
Signal Descri...
Good
Reason
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In details, quality factors are not good , financial health is not quite good , and ability to make profit is not quite good , ...

Quality Factors 45%
X
X
X
X
  In Recommendations? Not in any sections
  Select Rate 0.00 From 30 days period
  Watch Rate 0.00 From 30 days period
  News Score 93
  Magic Formula Rank by ROA
N/A
  Magic Formula Rank by ROE
N/A
  Magic Formula Rank by ROIC
N/A
  Price 1.03
  PBV / Sector
0.99 / 1.20
GREAT
  Earning Per Share -1.09
  PE / Sector
N/A / 27.13
  PEG or PE/Growth / Sector
N/A / 0.04
  Average 1M Daily Value
0.28 M
GREAT
  Average 1W Daily Value
0.12 M
GREAT
Timing Factors 42%
  MACD
  MACD Signal
  MACD Divergence
  RSI
  Stochastic Oscillator K
  Stochastic Oscillator D
  ADX
  Avg 5 day Timing Score
Financial Health 50%
X
X
X
X
  DE / Sector
  DE Average / Sector
  DE Change Average (%) / Sector
  Current Ratio / Sector
  Current Ratio Average / Sector
  Current Ratio Change Average (%) / Sector
  Quick Ratio / Sector
  Quick Ratio Average / Sector
  Quick Ratio Change Average (%) / Sector
  FCF/Share / Sector
  FCF/Share Average / Sector
  FCF/Share Change Average (%) / Sector
Ability to Make Profit 58%
X
X
X
X
X
X
X
  GPM (%) / Sector
  GPM Average (%) / Sector
  GPM Change Average (%) / Sector
  OPM (%) / Sector
  OPM Average (%) / Sector
  OPM Change Average (%) / Sector
  NPM (%) / Sector
-111.47 / 17.29
  NPM Average (%) / Sector
-115.23 / 16.67
  NPM Change Average (%) / Sector
12.78 / -44.75
GOOD
  Asset Turnover / Sector
  Asset Turnover Average / Sector
  Asset Turnover Change Average (%) / Sector
  ROA (%) / Sector
-57.93 / 1.44
  ROA Average (%) / Sector
-65.93 / 1.75
  ROA Change Average (%) / Sector
14.29 / -48.14
GOOD
  ROE (%) / Sector
-104.48 / 12.82
  ROE Average (%) / Sector
-205.57 / 9.07
  ROE Change Average (%) / Sector
52.57 / -54.25
GREAT
  ROIC (%) / Sector
  ROIC Average (%) / Sector
  ROIC Change Average (%) / Sector
Return to Investors 8%
X
  Dividend (%) / Sector
N/A / 2.52
  Dividend Average (%) / Sector
N/A / 6.25
  Dividend Change Average (%) / Sector
N/A / 9.11
Registration Details
X
  Analyze Date 2026-06-05 09:12:33
  Symbol PAPL
  Name PINEAPPLE FINANCIAL INC.
  Sector Financial Services >> Mortgage Finance
  Market NYSE MKT
  Listed Shares 26.09 M
  Par Value N/A
  Calculated From Quarter
  Sign N/A
  Market Cap (M.USD) / Sector Average 26.87 / 6,326.89
News, Concensus, ...
  Estimation Consensus See at WSJ.com
  Full details See at WSJ.com
  Chart See in Chart feature
  News See at Yahoo Finance

Address: 111 Gordon Baker Road, North York, ON, Canada, M2H 3R1

Phone: 416 669 2046

Website: https://gopineapple.com

Sector: Financial Services >> Mortgage Finance

Description: Pineapple Financial Inc., together with its subsidiaries, provides mortgage brokerage services and technology solutions in Canada. It offers mortgage brokering services, including mortgage consultation, advise on various mortgage products offered by financial institutions, client access to rate information and mortgage options from lenders, and assistance in selecting mortgage solution. The company also provides back-office support services, such as digital and automated onboarding and set up, loan packaging and processing, digital document collection and client portals, loan maintenance activities, payroll, lender communication, reporting requirements for regulators and business management, cloud services, expense collections, document preparation, compliance, training, administration, and marketing. In addition, it offers pre-underwriting support services comprising credit review, data validation, fraud analysis and compliance, appraisal ordering and review, and data analytics; and insurance products, which include whole life, permanent life, critical illness, and credit insurance. Further, the company operates MyPineapple, a technology platform that allows users to conduct their brokerage services. It serves mortgage agents, brokers, sub-brokers, and brokerages and consumers. The company was formerly known as 2487269 Ontario Ltd and changed its name to Pineapple Financial Inc. in June 2021. Pineapple Financial Inc. was incorporated in 2015 and is headquartered in North York, Canada.

ME vs SECTOR Financial Services >> Mortgage Finance

PAPL (ME)
Sector Peers
Bubble size = Market Cap

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PAPL
PAPL
USD 1.03 (0.00%)
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