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BFH (NYSE) Stock Analysis | BREAD FINANCIAL HOLDINGS, INC. – Deepscope
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BFH — BREAD FINANCIAL HOLDINGS, INC. (Financial Services >> Credit Services)

BFH FAQ

What is BFH's P/E ratio?

BREAD FINANCIAL HOLDINGS, INC. (BFH) currently trades at a P/E ratio of 6.49.

What is BFH's ROE?

BREAD FINANCIAL HOLDINGS, INC. reports a Return on Equity (ROE) of 16.87%.

What is BFH's dividend yield?

BREAD FINANCIAL HOLDINGS, INC. offers a dividend yield of 0.96%.

What is BFH's Deepscope Quality Score?

Deepscope rates BFH's overall financial quality at 85 out of 100, based on profitability, growth, debt and earnings stability.

Is now a good time to buy BFH?

Deepscope's AI Timing Score for BFH is 91 out of 100, indicating the relative attractiveness of buying at the current price using technical and momentum signals.

Which sector does BFH belong to?

BREAD FINANCIAL HOLDINGS, INC. is classified under the Financial Services >> Credit Services sector on the NYSE exchange.

Stock Check   *Daily update data at 9:30 AM*
(Price: 2026-06-03 | FS: 2026-03-31)

BFH

BREAD FINANCIAL HOLDINGS, INC.
USD 88.36
-3.19 (-3.48%) Day Change
6.49
P/E
1.19
D/E
16.9%
ROE
2.5%
ROA
0.96%
Div Yield
0.07
PEG

BREAD FINANCIAL HOLDINGS, INC.
TYPE: STOCK
MARKET: NYSE

Compare   Watchlist   Myport
USD 88.36
Price
-3.19 (-3.48%)
Day Change
NEWS SCORE: 99

BFH, the overall quality is very good ( Quality = 85) and the timing to buy is ...(Sign In to See)...

85

QUALITY

Signal
OUTPERFORM
Signal Description
Company financial health is Good
Reason
ROA is too relatively low compare to ROE
Net profit margin is relatively low.

88 Sign in

TIMING

Signal
OUTPERFORM
Signal Descri...
Good
Reason
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In details, quality factors are not quite good , financial health is not quite good , and ability to make profit is ok , ...

Quality Factors 58%
X
X
X
X
  In Recommendations? Not in any sections
  Select Rate 0.00 From 30 days period
  Watch Rate 0.08 From 30 days period
  News Score 99
  Magic Formula Rank by ROA
1084
  Magic Formula Rank by ROE
1084
  Magic Formula Rank by ROIC
1369
  Price 88.36
  PBV / Sector
1.09 / 3.72
GREAT
  Earning Per Share 13.62
  PE / Sector
6.49 / 13.43
GREAT
  PEG or PE/Growth / Sector
0.07 / 0.10
GREAT
  Average 1M Daily Value
44.70 M
GREAT
  Average 1W Daily Value
62.89 M
Timing Factors 71%
  MACD
  MACD Signal
  MACD Divergence
  RSI
  Stochastic Oscillator K
  Stochastic Oscillator D
  ADX
  Avg 5 day Timing Score
Financial Health 52%
X
X
X
X
  DE / Sector
  DE Average / Sector
  DE Change Average (%) / Sector
  Current Ratio / Sector
  Current Ratio Average / Sector
  Current Ratio Change Average (%) / Sector
  Quick Ratio / Sector
  Quick Ratio Average / Sector
  Quick Ratio Change Average (%) / Sector
  FCF/Share / Sector
  FCF/Share Average / Sector
  FCF/Share Change Average (%) / Sector
Ability to Make Profit 68%
X
X
X
X
X
X
X
  GPM (%) / Sector
  GPM Average (%) / Sector
  GPM Change Average (%) / Sector
  OPM (%) / Sector
  OPM Average (%) / Sector
  OPM Change Average (%) / Sector
  NPM (%) / Sector
11.90 / 69.35
  NPM Average (%) / Sector
10.54 / 32.18
GOOD
  NPM Change Average (%) / Sector
47.75 / 22.57
GREAT
  Asset Turnover / Sector
  Asset Turnover Average / Sector
  Asset Turnover Change Average (%) / Sector
  ROA (%) / Sector
2.51 / 5.76
  ROA Average (%) / Sector
2.00 / 4.80
  ROA Change Average (%) / Sector
72.85 / 7.85
GREAT
  ROE (%) / Sector
16.87 / 23.79
  ROE Average (%) / Sector
15.19 / 10.25
  ROE Change Average (%) / Sector
41.67 / 7.29
GREAT
  ROIC (%) / Sector
  ROIC Average (%) / Sector
  ROIC Change Average (%) / Sector
Return to Investors 12%
X
  Dividend (%) / Sector
0.96 / 2.91
  Dividend Average (%) / Sector
1.71 / 4.17
  Dividend Change Average (%) / Sector
-17.52 / 18.28
Registration Details
X
  Analyze Date 2026-06-04 09:24:05
  Symbol BFH
  Name BREAD FINANCIAL HOLDINGS, INC.
  Sector Financial Services >> Credit Services
  Market NYSE
  Listed Shares 40.41 M
  Par Value N/A
  Calculated From Quarter
  Sign N/A
  Market Cap (M.USD) / Sector Average 3,639.87 / 38,490.59
News, Concensus, ...
  Estimation Consensus See at WSJ.com
  Full details See at WSJ.com
  Chart See in Chart feature
  News See at Yahoo Finance

Address: 3095 Loyalty Circle, Columbus, OH, United States, 43219

Phone: 614 729 4000

Website: https://www.breadfinancial.com

Employees: 6,000

Sector: Financial Services >> Credit Services

Description: Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

ME vs SECTOR Financial Services >> Credit Services

BFH (ME)
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BFH
BFH
USD 88.36 (-3.48%)
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