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PRPL (NASDAQ) Stock Analysis | PURPLE INNOVATION INC – Deepscope
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PRPL — PURPLE INNOVATION INC (Consumer Cyclical >> Furnishings, Fixtures & Appliances)

PRPL FAQ

What is PRPL's ROE?

PURPLE INNOVATION INC reports a Return on Equity (ROE) of 104.48%.

What is PRPL's dividend yield?

PURPLE INNOVATION INC offers a dividend yield of 0.00%.

What is PRPL's Deepscope Quality Score?

Deepscope rates PRPL's overall financial quality at 31 out of 100, based on profitability, growth, debt and earnings stability.

Is now a good time to buy PRPL?

Deepscope's AI Timing Score for PRPL is 26 out of 100, indicating the relative attractiveness of buying at the current price using technical and momentum signals.

Which sector does PRPL belong to?

PURPLE INNOVATION INC is classified under the Consumer Cyclical >> Furnishings, Fixtures & Appliances sector on the NASDAQ exchange.

Stock Check   *Daily update data at 9:30 AM*
(Price: 2026-06-05 | FS: 2026-03-31)

PRPL

PURPLE INNOVATION INC
USD 0.39
-0.00 (-0.66%) Day Change
-2.26
D/E
104.5%
ROE
-23.1%
ROA
0.00%
Div Yield
USD 0.39
Price
-0.00 (-0.66%)
Day Change
NEWS SCORE: 99

PRPL, the overall quality is not good ( Quality = 31) and the timing to buy is ...(Sign In to See)...

31

QUALITY

Signal
UNDERPERFORM
Signal Description
Company financial health is Not Good
Reason
ROA is relatively low.
Historical ROE is relatively low
ROE is decreasing significantly
ROA is too relatively low compare to ROE
Acceleration of ROA growth rate is below our criteria.
Current growth of ROA was below our criteria.
Net profit margin is relatively low.
Acceleration of net profit margin growth rate is below our criteria
Historical net profit margin is relatively low.

88 Sign in

TIMING

Signal
OUTPERFORM
Signal Descri...
Good
Reason
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In details, quality factors are not good , financial health is not good , and ability to make profit is ok , ...

Quality Factors 48%
X
X
X
X
  In Recommendations? Not in any sections
  Select Rate 0.00 From 30 days period
  Watch Rate 0.00 From 30 days period
  News Score 99
  Magic Formula Rank by ROA
N/A
  Magic Formula Rank by ROE
N/A
  Magic Formula Rank by ROIC
N/A
  Price 0.39
  PBV / Sector
-0.74 / 2.26
  Earning Per Share -0.56
  PE / Sector
N/A / 19.75
  PEG or PE/Growth / Sector
N/A / -0.38
  Average 1M Daily Value
0.18 M
GREAT
  Average 1W Daily Value
0.10 M
GREAT
Timing Factors 57%
  MACD
  MACD Signal
  MACD Divergence
  RSI
  Stochastic Oscillator K
  Stochastic Oscillator D
  ADX
  Avg 5 day Timing Score
Financial Health 37%
X
X
X
X
  DE / Sector
  DE Average / Sector
  DE Change Average (%) / Sector
  Current Ratio / Sector
  Current Ratio Average / Sector
  Current Ratio Change Average (%) / Sector
  Quick Ratio / Sector
  Quick Ratio Average / Sector
  Quick Ratio Change Average (%) / Sector
  FCF/Share / Sector
  FCF/Share Average / Sector
  FCF/Share Change Average (%) / Sector
Ability to Make Profit 60%
X
X
X
X
X
X
X
  GPM (%) / Sector
  GPM Average (%) / Sector
  GPM Change Average (%) / Sector
  OPM (%) / Sector
  OPM Average (%) / Sector
  OPM Change Average (%) / Sector
  NPM (%) / Sector
-13.65 / 4.61
  NPM Average (%) / Sector
-16.89 / 3.79
  NPM Change Average (%) / Sector
2.63 / -26.15
  Asset Turnover / Sector
  Asset Turnover Average / Sector
  Asset Turnover Change Average (%) / Sector
  ROA (%) / Sector
-23.10 / 5.08
  ROA Average (%) / Sector
-24.90 / 4.20
  ROA Change Average (%) / Sector
8.85 / -33.45
  ROE (%) / Sector
104.48 / 11.93
GREAT
  ROE Average (%) / Sector
-72.94 / -14.59
  ROE Change Average (%) / Sector
71.26 / -43.96
GREAT
  ROIC (%) / Sector
  ROIC Average (%) / Sector
  ROIC Change Average (%) / Sector
Return to Investors 8%
X
  Dividend (%) / Sector
N/A / 2.72
  Dividend Average (%) / Sector
0.10 / 3.81
  Dividend Change Average (%) / Sector
N/A / -1.22
Registration Details
X
  Analyze Date 2026-06-06 09:09:07
  Symbol PRPL
  Name PURPLE INNOVATION INC
  Sector Consumer Cyclical >> Furnishings, Fixtures & Appliances
  Market NASDAQ
  Listed Shares 108.83 M
  Par Value N/A
  Calculated From Quarter
  Sign N/A
  Market Cap (M.USD) / Sector Average 44.51 / 3,233.08
News, Concensus, ...
  Estimation Consensus See at WSJ.com
  Full details See at WSJ.com
  Chart See in Chart feature
  News See at Yahoo Finance

Address: 4100 North Chapel Ridge Road, Lehi, UT, United States, 84048

Phone: 801 756 2600

Website: https://www.purple.com

Employees: 1,100

Sector: Consumer Cyclical >> Furnishings, Fixtures & Appliances

Description: Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

ME vs SECTOR Consumer Cyclical >> Furnishings, Fixtures & Appliances

PRPL (ME)
Sector Peers
Bubble size = Market Cap

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News

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PRPL
PRPL
USD 0.39 (-0.66%)
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