Tripadvisor (TRIP) Is Up 5.9% After Selling TheFork To AmEx For $700 Million In Cash

In June 2026, Tripadvisor agreed to sell its restaurant reservation platform TheFork to American Express for US$700,000,000 in cash, reinforcing a pivot away from legacy operations toward its travel experiences marketplace anchored by Viator. This move highlights Tripadvisor's push to simplify its portfolio and unlock capital that can be redeployed into higher-growth experiences businesses while an activist-influenced board explores options to enhance overall shareholder value. We'll now examine how this divestiture and renewed focus on Viator could reshape Tripadvisor's investment narrative and future business mix.

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Tripadvisor Investment Narrative Recap

To own Tripadvisor today, you need to believe the shift from its legacy hotel review and advertising business toward a focused travel experiences marketplace will eventually translate into healthier, more sustainable earnings. The sale of TheFork for US$700,000,000 adds liquidity and simplifies the portfolio, but it does not remove the immediate pressure from weak legacy performance and ongoing traffic and monetization risks in the core Tripadvisor brand.

The most relevant recent development alongside TheFork sale is the cooperation agreement with activist investor Starboard Value and the expansion of Tripadvisor's board in March 2026. These governance changes sit at the heart of the "strategic options" story, including how sale proceeds might be allocated and whether further portfolio moves around Viator could become near term catalysts for a reappraisal of the business.

Yet against this cleaner story, investors should still be aware of growing concerns around Tripadvisor's reliance on paid traffic and...

Read the full narrative on Tripadvisor (it's free!)

Tripadvisor's narrative projects $2.3 billion revenue and $144.6 million earnings by 2028.

Uncover how Tripadvisor's forecasts yield a $14.38 fair value, a 5% upside to its current price.

Exploring Other PerspectivesTRIP 1-Year Stock Price Chart

The highest estimate analysts were already expecting revenue to reach about US$2.3 billion and earnings of roughly US$183 million by 2029, which is far more optimistic than the baseline view. In light of the TheFork sale and ongoing traffic concerns, you should recognize that these bullish forecasts depend heavily on assumptions around faster marketplace growth and improved margins that may or may not hold, and use them as one of several contrasting viewpoints to stress test your own expectations.

Story Continues

Explore 5 other fair value estimates on Tripadvisor - why the stock might be worth 35% less than the current price!

Decide For Yourself

Don't just follow the ticker - dig into the data and build a conviction that's truly your own.

A great starting point for your Tripadvisor research is our analysis highlighting 2 key rewards and 2 important warning signs that could impact your investment decision. Our free Tripadvisor research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Tripadvisor's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include TRIP.

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