GM CEO still sees EVs as 'the endgame' - report

Michael M. Santiago/Getty Images News

General Motors (GM [https://seekingalpha.com/symbol/GM]) CEO Mary Barra still sees electric vehicles as "the endgame" and expects wider adoption in the U.S. once charging becomes easier and prices come down, _Reuters _reported.

At an Automotive Press Association event, Barra said the Trump administration's moves—like ending the $7,500 EV tax credit and moving to loosen fuel economy rules—prompted GM (GM [https://seekingalpha.com/symbol/GM]) to "make some fairly significant changes."

GM (GM [https://seekingalpha.com/symbol/GM]) is unwinding billions of dollars' worth of EV investments and doubling down on combustion-engine vehicles, as several automakers scale back their EV ambitions.

"I'm a little surprised at some [automakers] that are really pulling away very quickly, because we don't know what will be in '29, '30, '32," Barra said, adding that she wants to maintain flexibility if regulations shift in future administrations.

Barra believes EVs are a superior product for customers and remains [https://www.reuters.com/business/autos-transportation/gm-ceo-says-evs-still-end-game-despite-industry-pullback-2026-01-12/] optimistic about the transition to being fully electric. "It will take longer without the incentives, but I still think we'll get there over time."

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