What is BKNG's P/E ratio?

BOOKING HOLDINGS INC (BKNG) currently trades at a P/E ratio of 21.09.

BOOKING HOLDINGS INC reports a Return on Equity (ROE) of -70.54%.

What is BKNG's dividend yield?

BOOKING HOLDINGS INC offers a dividend yield of 0.96%.

What is BKNG's Deepscope Quality Score?

Deepscope rates BKNG's overall financial quality at 62 out of 100, based on profitability, growth, debt and earnings stability.

Is now a good time to buy BKNG?

Deepscope's AI Timing Score for BKNG is 28 out of 100, indicating the relative attractiveness of buying at the current price using technical and momentum signals.

Which sector does BKNG belong to?

BOOKING HOLDINGS INC is classified under the Consumer Cyclical >> Travel Services sector on the NASDAQ exchange.

BKNG (NASDAQ) Stock Analysis | BOOKING HOLDINGS INC

Stock Check Daily update data at 9:30 AM
(Price: 2026-06-05 | FS: 2026-03-31)

BKNG

BOOKING HOLDINGS INC

USD 165.84

-1.65 (-0.99%) Day Change

Watchlist Portfolio Compare Chart

21.09

P/E

-2.11

D/E

-70.5%

ROE

22.2%

ROA

0.96%

Div Yield

0.65

PEG

BOOKING HOLDINGS INC
TYPE: STOCK
MARKET: NASDAQ

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USD 165.84 Price -1.65 (-0.99%) Day Change	NEWS SCORE: 99

BKNG, the overall quality is ok ( Quality = 62) and the timing to buy is ...(Sign In to See)...

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62 QUALITY

Signal: NEUTRAL

Signal Description: Company financial health is OK

Reason: ROE is relatively low.
Acceleration of ROE growth rate is below our criteria.
Historical ROE is relatively low
Growth of ROA was below our criteria in the last year.
Acceleration of net profit margin growth rate is below our criteria

88 Sign in

TIMING

Signal: OUTPERFORM

Signal Descri...: Good

Reason: Lorem ipsum dolor sit amet

Unlock timing signals and detailed reasons

In details, quality factors are not quite good , financial health is not quite good , and ability to make profit is good , ...

Quality Factors

52%

In Recommendations?	In "Invest - ROOKIE" Section
Select Rate	0.00 From 30 days period
Watch Rate	0.32 From 30 days period
News Score	99
Magic Formula Rank by ROA	680
Magic Formula Rank by ROE	680
Magic Formula Rank by ROIC	612
Price	165.84
PBV / Sector	-14.88 / -0.56
Earning Per Share	7.86

PE / Sector	21.09 / 23.04
PEG or PE/Growth / Sector	0.65 / -0.71
Average 1M Daily Value	1,174.51 M GREAT
Average 1W Daily Value	1,083.26 M GREAT

Timing Factors

42%

MACD	SIGN IN
MACD Signal	SIGN IN
MACD Divergence	SIGN IN
RSI	SIGN IN
Stochastic Oscillator K	SIGN IN
Stochastic Oscillator D	SIGN IN
ADX	SIGN IN
Avg 5 day Timing Score	SIGN IN

Financial Health

50%

DE / Sector	SIGN IN
DE Average / Sector	SIGN IN
DE Change Average (%) / Sector	SIGN IN
Current Ratio / Sector	SIGN IN
Current Ratio Average / Sector	SIGN IN
Current Ratio Change Average (%) / Sector	SIGN IN
Quick Ratio / Sector	SIGN IN
Quick Ratio Average / Sector	SIGN IN
Quick Ratio Change Average (%) / Sector	SIGN IN
FCF/Share / Sector	SIGN IN
FCF/Share Average / Sector	SIGN IN
FCF/Share Change Average (%) / Sector	SIGN IN

Ability to Make Profit

75%

GPM (%) / Sector	SIGN IN
GPM Average (%) / Sector	SIGN IN
GPM Change Average (%) / Sector	SIGN IN
OPM (%) / Sector	SIGN IN
OPM Average (%) / Sector	SIGN IN
OPM Change Average (%) / Sector	SIGN IN
NPM (%) / Sector	22.23 / 13.06 GREAT
NPM Average (%) / Sector	21.01 / 7.49 GREAT
NPM Change Average (%) / Sector	6.84 / -64.19
Asset Turnover / Sector	SIGN IN
Asset Turnover Average / Sector	SIGN IN
Asset Turnover Change Average (%) / Sector	SIGN IN
ROA (%) / Sector	22.20 / 6.63 GOOD
ROA Average (%) / Sector	18.31 / 5.13 GOOD
ROA Change Average (%) / Sector	18.45 / -56.84 GOOD
ROE (%) / Sector	-70.54 / 24.81
ROE Average (%) / Sector	-72.02 / -30.25
ROE Change Average (%) / Sector	-77.39 / -122.29
ROIC (%) / Sector	SIGN IN
ROIC Average (%) / Sector	SIGN IN
ROIC Change Average (%) / Sector	SIGN IN

Return to Investors

41%

Dividend (%) / Sector	0.96 / 1.81
Dividend Average (%) / Sector	0.34 / 5.93
Dividend Change Average (%) / Sector	1,620.25 / 241.13

Registration Details

Analyze Date	2026-06-06 09:08:27
Symbol	BKNG
Name	BOOKING HOLDINGS INC
Sector	Consumer Cyclical >> Travel Services
Market	NASDAQ
Listed Shares	774.88 M
Par Value	N/A
Calculated From	Quarter
Sign	N/A
Market Cap (M.USD) / Sector Average	129,784.40 / 30,187.36

News, Concensus, ...

Estimation Consensus	See at WSJ.com
Full details	See at WSJ.com
Chart	See in Chart feature
News	See at Yahoo Finance

Address: 800 Connecticut Avenue, Norwalk, CT, United States, 06854

Phone: 203 299 8000

Website: https://www.bookingholdings.com

Employees: 24,900

Sector: Consumer Cyclical >> Travel Services

Description: Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.