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AURA Stock Price & Analysis — Aurora Design Public Company Limited (Consumer Cyclical >> Luxury Goods)
AURA FAQ
What is AURA's P/E ratio?
Aurora Design Public Company Limited (AURA) currently trades at a P/E ratio of 10.93.
What is AURA's ROE?
Aurora Design Public Company Limited reports a Return on Equity (ROE) of 21.90%.
What is AURA's dividend yield?
Aurora Design Public Company Limited offers a dividend yield of 3.94%.
What is AURA's Quality Score?
Our AI rates AURA's overall financial quality at 69 out of 100, based on profitability, growth, debt and earnings stability.
Is now a good time to buy AURA?
Our AI Timing Score for AURA is 91 out of 100, indicating the relative attractiveness of buying at the current price using technical and momentum signals.
Which sector does AURA belong to?
Aurora Design Public Company Limited is classified under the Consumer Cyclical >> Luxury Goods sector on the SET exchange
AURA AI Analysis Summary
Our AI summary for AURA: Aurora Design Public Company Limited (SET), Consumer Cyclical >> Luxury Goods sector. The stock currently trades at a P/E of 10.93, ROE of 21.90%, a dividend yield of 3.94%. Its financial Quality Score stands at 69/100 — mid-range fundamentals relative to the market. The AI Timing Score is 91/100 — multiple technical signals currently support price momentum. All scores are recomputed automatically after each market close from official exchange data. This is systematically generated analysis, not personalized investment advice.
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AURA, the overall quality is ok ( Quality = 69) and the timing to buy is ...(Sign In to See)...
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- Signal
- NEUTRAL
- Signal Description
- Company financial health is OK
- Reason
-
ROA is too relatively low compare to ROE
Acceleration of ROA growth rate is below our criteria.
Net profit margin is relatively low.
Historical net profit margin is relatively low.
88 Sign in
TIMING
- Signal
- OUTPERFORM
- Signal Descri...
- Good
- Reason
- Momentum indicators aligned on the daily timeframe
In details, quality factors are not quite good , financial health is not good , and ability to make profit is not quite good , ...
| Quality Factors |
|
57% |
| In Recommendations? | Not in any sections |
| Select Rate | 0.00 From 30 days period |
| Watch Rate | 0.20 From 30 days period |
| News Score | N/A |
| Magic Formula Rank by ROA |
241
|
| Magic Formula Rank by ROE |
241
|
| Magic Formula Rank by ROIC |
83
GOOD
|
| Price | 14.40 |
| PBV / Sector |
2.39 / 1.29
|
| Earning Per Share | 1.32 |
| PE / Sector |
10.93 / 14.25
GOOD
|
| PEG or PE/Growth / Sector |
0.63 / -0.29
|
| Average 1M Daily Value |
60.19 M
|
| Average 1W Daily Value |
59.67 M
|
| Timing Factors |
|
71% |
| Financial Health |
|
43% |
| Ability to Make Profit |
|
56% |
| Return to Investors |
|
62% |
| Registration Details |
| Analyze Date | 2026-08-04 05:27:15 |
| Symbol | AURA |
| Name | AURORA DESIGN PUBLIC COMPANY LIMITED |
| Sector | Consumer Cyclical >> Luxury Goods |
| Market | SET |
| Listed Shares | 1,337.70 M |
| Par Value | 1.00 |
| Calculated From | Quarter |
| Sign | N/A |
| Market Cap (M.Baht) / Sector Average | 19,258.98 / 7,252.11 |
| News, Concensus, ... |
| Estimation Consensus | See at SetTrade.com |
| Full details | See at SET.or.th |
| Chart | See in Chart feature |
| News | See at RYT9.com |
Address: 444 Soi Udomsuk 26, Bangkok, Thailand, 10260
Phone: 66 2 749 5044
Website: https://www.auroradesign.co.th
Description: Aurora Design Public Company Limited, together with its subsidiaries, retails gold jewelry, diamond jewelry, and gemstones through its chain and online stores in Thailand. It operates through Trading of Jewelry as Gold Jewelry; Trading of Diamonds, Gems and K-Gold; and Sale with Right Redemption for Gold Jewelry, Diamonds, Gems and K-Gold segments. The company retails modern gold products comprising necklaces, rings, bracelets, earrings, and gold plates; diamond jewelry products consisting of diamond rings, necklaces, earrings, bracelets, and pendants; and design gold products, such as gold amulets, auspicious gold leaves, zodiac pendants, necklaces, bracelets, earrings, and gold handicraft frames. It also engages in the manufacture of jewelry, gold jewelry, diamonds, and gemstones; and provision of gold financing services. The company offers its products and services under the AURORA, SENG HENG, AURORA DIAMOND, KHONG KWAN, and THONG MA NGERN PAI brands. It serves white collar, traditional, and lower-income segment customers. Aurora Design Public Company Limited was founded in 1973 and is based in Bangkok, Thailand.
ME vs SECTOR Consumer Cyclical >> Luxury Goods
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