Church & Dwight acquires the fast-growing Miss Mouth's brand

[Emerging Financial Data - Stock Market, Prosperity, Bull Market - Blue Version]
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Church & Dwight Co. (CHD [https://seekingalpha.com/symbol/CHD]) inked a deal to acquire the Miss Mouth's Messy Eater brand for approximately $325M in a deal that closed on May 28.

Miss Mouth’s is a kid-focused stain remover brand positioned as a non-toxic “everyday mess” solution that started online and is now scaling into mainstream retail. The brand has gained a rapid following among customers in need of fast-acting, non-toxic, on-the-spot stain removal across multiple surfaces.

"Strong online sales have catapulted the brand, becoming the #1 stain remover brand on Amazon. Customer loyalty and repeat usage have fueled rapid growth for the brand. The strength of the brand in e-commerce has now expanded to multiple US retailers in the first half of 2026," highlighted Church & Dwight (CHD [https://seekingalpha.com/symbol/CHD]) CEO Rick Dierker. "This digitally native brand has industry-leading appeal with Millennial and Gen Z parents looking for safe, effective, eco-friendly cleaning solutions," he added.

Miss Mouth's is seen as the type of high-performance brand that is uniquely positioned in the digital and social media marketing environment and fits squarely into CHD's acquisition strategy that focuses on adding top brands in a proven category with strong margins that are asset-light.

In terms of financials, Miss Mouth’s net sales and EBITDA for the twelve months through December 31, 2025, were approximately $80M and $28M. Miss Mouth’s net sales are expected to grow double digits over the next couple of years as the brand continues to expand distribution and increase household penetration. The deal is expected to be accretive to CHD cash earnings in 2027.

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