NIQ and INTAGE Holdings forge strategic sales partnership

[Business network concept. Customer support. Shaking hands.]
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NielsenIQ (NIQ [https://seekingalpha.com/symbol/NIQ]) and INTAGE HOLDINGS (IGEEF [https://seekingalpha.com/symbol/IGEEF]) have formed a sales partnership [https://seekingalpha.com/pr/20486595-niq-and-intage-hd-partner-to-expand-retail-measurement-across-japan-and-global-markets] to enhance access to retail measurement insights between Japan and global markets.

This collaboration combines INTAGE HD’s extensive local retail store panel data in Japan with NIQ’s global retail store panel data, allowing for better comparison of market performance and trends.

This collaboration helps clients deal with the challenge of limited comparability between Japan and other markets by linking local and global data better. NIQ and INTAGE HD aim to provide clients with a clearer view of performance in interconnected markets.

Both companies aim to provide clients with more consistent insights, helping identify growth opportunities.

The partnership allows global clients to utilize INTAGE HD’s nationwide retail store data to aid in market entry and expansion in Japan.

Additionally, clients in Japan will access NIQ’s Retail Measurement Services covering over 100 countries, facilitating their international growth.

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