Nobull Taps Former Adidas and Puma Execs as Chief Commercial and Marketing Officers

Nobull has made two new additions to its leadership team as the brand continues its next phase of growth.

On Thursday, Nobull noted that former Adidas executive Joe Martin has joined the company as its new chief commercial officer.

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He comes on board from Fossil Group, where he most recently served as chief commercial officer. Prior to that, Martin spent over 10 years at Adidas where he led North American sales strategy and operations across the biggest sneaker market in the world. While at Adidas, he held roles such as senior vice president of North American sales, vice president of lifestyle sales and channel sales director.

What’s more, Puma alum Allison Giorgio has joined Nobull as chief marketing officer. Giorgio most recently the chief marketing officer at Wellness Pet Company leading brand, marketing and innovation strategy and prior to that spent over 17 years at Puma.

In her time at Puma, she held roles such as vice president of marketing, senior director of brand and marketing as well as director of brand marketing and strategy.

The company said in a statement that together, Martin and Giorgio add “world-class expertise across marketing and commercial strategy, further strengthening the Nobull leadership team during a period of continued growth and momentum for the brand.”

The news follows the recent launch of Nobull’s new daily running shoe. Called the Journey 2, the comfort-first sneaker features a plate-less design and delivers a naturally smooth and cushioned ride. The shoe also features a breathable engineered knit upper and soft internal forefoot bootie feel comfortable right out of the box, while an EVA Strobel footbed.

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